Open Letter: Bridging the Gap Between Hairstylist and Clients in 2024

Dear Beloved Clients and Beauty Professionals ,

As I dive into the world of social media, particularly TikTok, I couldn't help but notice a recurring theme through the feeds of many. It's actually sad to watch: the relationship between hairstylists and clients.

I hear you, I see you, and I feel your frustrations. The struggle of finding a stylist who not only meets your aesthetic desires but also understands your unique needs can be a daunting task. The amount of rules and regulations surrounding even the simplest of services can feel suffocating, leaving you questioning if it's all worth it.

But don’t worry, your feelings are valid. The process of getting your hair done should not resemble navigating a labyrinth of restrictions and guidelines. It should be an experience that leaves you feeling empowered and rejuvenated, ready to conquer the world with a newfound confidence. It should’t be add stress to the situation. So the purpose of this letter is to give insight to stylist on how to improve customer relations, as well as give insight to clients on how they can find a great stylist.

So, what does it take to be a good stylist? It goes beyond technical prowess and artistic flair. It's about building a genuine connection with each and every client that sits in your chair. It's about listening intently to their desires, understanding their concerns, and tailoring your approach to suit their individual needs. What that could look like is, instead of listing rules on your home page, or your acuity landing page, why not try inviting them in by sharing a nice photo of yourself, giving your times of operations, sharing what your offers are. If in fact you do have regualtions that you want to warn the client about that should come in a follow up email after the client has book.

I would never want to walk into a salon that had a list of rules when I arrive to the front door, and because we are in a digital age your landing page is your front door.

Customer service is not just a buzzword; it's the cornerstone of our profession. It's about going above and beyond to ensure that every client feels valued, respected, and appreciated. It's about creating a welcoming and inclusive environment where everyone feels seen and heard.

But let's not forget, dear stylists, that we need each other just as much as our clients need us. A great relationship is a two-way street, built on trust, communication, and mutual respect. It's about understanding that we are partners in this journey towards self-expression and self-discovery.

So, let us bridge the gap together, one hairstyle at a time. Let us strive to create spaces where clients feel celebrated for who they are, and stylists feel empowered to unleash their creativity. Because in the end, it's not just about the hair; it's about the connections we forge and the lives we touch along the way.

For the client, you should look for a stylist that can offer you consultations to give you a safe space to express your needs before booking if possible. Whether that consultation has a price attached to it or not, its a great way to learn if the stylist you want to explore can be trusted with your mane.

Remembering the importance of building a relationship with your service provider can create a budding relationship that can lasts years, and your hair will thank you in the end.

With love and gratitude,

Mercedes